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| A microsite, also known as a minisite or weblet, is
an Internet web design term referring
to
an individual web page or cluster of
pages
which are meant to function as an auxiliary
supplement to a primary website. The
microsite's
main landing page most likely has its
own
domain name or subdomain. They are typically used to add a specialized group of information either editorial or commercial. Such sites may be linked in to a main site or not or taken completely off a site's server when the site is used for a temporary purpose. The main distinction of a microsite versus its parent site is its purpose and specific cohesiveness as compared to the microsite's broader overall parent website. Microsites used for editorial purposes may be a page or group of pages that, for example, might contain information about a holiday, an event or similar item which gives more detailed information than a site's general content area may provide. A community organization may have its main site with all of the organization's basic information, but creates a separate, temporary microsite to inform about a particular activity, event or similar. Often, microsites will be used for editorial purposes by a commercial business to add editorial value. For example, a retailer of party goods may create a microsite with editorial content about the history of Halloween or some other holiday or event. The commercial purpose of such editorial microsites, (beyond driving product sales), may include adding value to the site's visitors for branding purposes as well as providing editorial content and keywords allowing for greater chances of search engine inclusion. Normally, microsites do not contain web applications. Microsites may be used for purely commercial purposes to create in-depth information about a particular product, service or as editorial support towards a specific product, such as describing a new technology. A car manufacturer, for example, may present a new hybrid vehicle and support the sales presentation with a microsite specific to explaining hybrid technology. With the prevalence of keyword contextual advertising, (more commonly referred to as Pay per click or PPC), microsites may be created specifically to carry such contextual advertising. Or along a similar tactic, they're created in order to specifically carry topic-specific, keyword-rich content with the goal of having search engines rank them highly when search engine users seek such content topics. An additional benefit of a microsite is that it can lower your PPC cost because the microsite can focus on specific keywords improving your Quality Score therefor lowering your cost per click. ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ A minisite is a website by which companies offer information about one specific product or product group. Typically, a minisite is enhanced by various multimedia content, such as an animated, narrated introduction, and accompanied by a visual scheme which complements the product well. For example, a soft drink company might have a minisite with bright colors and a carbonated bubble motif. This offers a more immersive experience for the visitor, in comparison to a traditional corporate website, which is usually presented in a classic professional layout describing the company's statistics and range of operations, and products' technical details. A minisite may also refer to a single-page website through which the operator aims to sell one particular product rather than present a company's product portfolio. Unlike traditional websites, minisites usually consist of a single page website that utilizes a direct response marketing approach to sell its single product. Such products are often digital products that can be sold in a number of electronic formats such as PDF eBooks, interactive web videos, software, audio, podcasts, membership subscriptions or an online eCourse. However, it is also not uncommon for a minisite to sell a physical product. Minisites have existed since the popularization of the World Wide Web in the mid 1990's as direct marketers adapted their offline direct mail campaigns to accommodate for a worldwide audience provided by the Internet. Telltale signs of a minisite include the following elements: " a graphic header " a large headline, accompanied by a smaller sub-headline " utilizes a letter-style format, i.e. using terms such as: From:, Date:, Dear Friend; " addresses a readers problem " provides a solution " encompasses direct response marketing techniques such as: scarcity, social proof, guarantees, testimonials and call to action graphics " uses virtual product packages or 'eCovers' to create higher perceived value The growth of online direct response marketing has meant that minisites have become extremely popular and are attracting a large audience of both companies and individuals worldwide who are adapting to the online direct marketing environment. This growth has also led to an array of minisite related services such as; copywriting, minisite graphic design and minisite video production. Minisites are popular marketing vehicles, as marketers are attracted by the ease and speed of creating a minisite to sell their digital goods or information, which in turn allows them to run their own part time online business. |
Hátérképek , Wallpapers, Csiszar 1 , Wallpapers, Csiszar 2 Wallpapers, Kiss 3 Wallpapers, GyőriTóth 4 Országos Magyar Vadászati Védegylet Országos Magyar Vadászkamara |
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Image size 300 pixel width x M (height) pixel. |
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